Software and SaaS development
Digital products that solve, scale and evolve.
Insights
Ideas to build and operate better.
Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.
Editorial themes
AI, automation and data
AI systems for real-world processes.
Marketing, ecommerce and marketplaces
Demand, catalogue, partners and conversion.
Communications and customer care
Every conversation in the right channel.
Cloud, infrastructure and operations
Available, observable and ready services.
results
22 results
Estrategia y evolución de producto digital6 min
Acceptance Criteria for Digital Initiatives: How to Agree When a Deliverable Is Done
Learn how to turn business goals into verifiable acceptance criteria, assign responsibility for validating each outcome, and handle changes without unexpected scope growth.
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Inteligencia artificial, automatización y datos7 min
B2B Analytics: When to Measure by User and When by Account
Choosing between users and accounts changes how you interpret activity, adoption, and friction in B2B SaaS. Learn to define metrics that guide better decisions.
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Integraciones, APIs y sistemas conectados6 min
Amounts, Decimals, and Rounding Across Systems: How to Prevent Differences in Business Calculations
Agreeing on precision, rounding rules, and a system of record helps prevent discrepancies across ecommerce, payments, invoicing, and accounting. This guide offers practical criteria and tests.
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Estrategia y evolución de producto digital6 min
Scope Changes in a Digital Project: How to Evaluate Requests Without Slowing Progress
Evaluate each request by its need, impact, and alternatives to decide whether to add it, swap it for another task, defer it, or decline it.
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Desarrollo de software y SaaS7 min
User Invitations in a SaaS: How to Design Expiration, Resending, and Duplicate Sign-Ups
Design SaaS invitations with clear states, expiration rules, safe resending, and consistent handling of duplicate emails, existing accounts, and permission changes.
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Desarrollo de software y SaaS6 min
Inherited SaaS Settings: How to Define Defaults and Exceptions
Design a clear settings hierarchy so each organization inherits what it needs, allows justified exceptions, and can always understand which value is currently active.
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Marketing, ecommerce y marketplaces7 min
Promotions Across Multiple Channels: Clear Rules to Prevent Conflicting Discounts
Define where promotions are managed, how discounts combine, and what to validate before publishing to reduce discrepancies between sales channels.
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Desarrollo de software y SaaS6 min
Test Data in Non-Production Environments: How to Choose the Right Approach
Compare synthetic data, anonymized data, and controlled copies to choose representative test data, limit information exposure, and define practical safeguards for each environment.
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Desarrollo de software y SaaS7 min
Exporting Data from a SaaS: Scope, Permissions, and Security Controls
A useful export starts by defining which data leaves the system, who can request it, and how the file is protected. This guide offers practical design criteria.
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Desarrollo de software y SaaS6 min
How to Prioritize Software Testing Based on Process Risk
Prioritize testing based on a failure’s impact, likelihood, and detectability. This practical framework helps validate changes without slowing releases or leaving critical risks uncovered.
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Estrategia y evolución de producto digital7 min
How to Define Deadlines and Due Dates in a Digital Process Without Ambiguity
A clear deadline policy defines when the clock starts, what pauses it, and what happens when time runs out. Learn how to reduce delays, disputes, and manual work.
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Desarrollo de software y SaaS7 min
Where to Validate Data in an Application: The Interface, Server, or an Asynchronous Process
Decide where to validate each piece of data based on user experience, authority, and the cost of errors. A practical framework for combining the interface, server, and asynchronous processes.
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