Software and SaaS development
Digital products that solve, scale and evolve.
Insights
Ideas to build and operate better.
Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.
Editorial themes
AI, automation and data
AI systems for real-world processes.
Marketing, ecommerce and marketplaces
Demand, catalogue, partners and conversion.
Communications and customer care
Every conversation in the right channel.
Cloud, infrastructure and operations
Available, observable and ready services.
Latest insights
31 articles
Operación, observabilidad y mejora continua7 min
When to Consolidate Internal Tools into a Platform: A Framework for Deciding Without Moving Chaos into a New System
A practical framework for deciding whether to retain, integrate, or replace internal tools before building a platform that amplifies existing problems.
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Cloud Operations7 min
Secure Credential Rotation: A Guide to Retiring Exposed Secrets
Operational framework for inventorying, replacing, and retiring exposed credentials with validation, traceability, and preventive controls.
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communications-care7 min
Operational knowledge base: how to maintain reliable answers when processes change
Turn your knowledge base into an operational system to prevent outdated answers, identify gaps, and deliver consistent support.
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Automatización y datos7 min
Automation inventory: how to govern connected processes before they become invisible
A practical guide to documenting, reviewing, and retiring automations without losing control of data, decisions, permissions, and exceptions.
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Software SaaS7 min
Accessibility in internal tools: designing operational workflows without exclusions
Design accessible internal tools for searching, editing, approving, and resolving issues without blocking critical team tasks.
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Commerce y marketplaces7 min
How to design product comparison criteria that withstand data changes
Design maintainable product comparisons with normalized attributes, traceable sources, coverage rules, and clear limits to support better decisions.
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communications-care7 min
Customer service conversation routing: how to assign each case to the right team without losing context
Design routing rules that prioritize urgency, context, and capacity without increasing transfers or losing key information.
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Comunicaciones y atención6 min
From form submission to first contact: how to design a traceable sales follow-up process
Design a web form follow-up process with validation, deduplication, assignment, retries and traceability to reduce missed requests and duplicate contacts.
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Software y SaaS6 min
Load testing based on real user journeys: find the limit before users do
Design web application load tests with real user journeys, verifiable thresholds, and useful evidence to make decisions before a usage spike.
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Automatización, IA y datos7 min
When a Manual Task Is Ready to Be Automated
Learn how to check whether a process has sufficient rules, data, and controls before connecting systems and automating a manual task.
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Cloud Operations7 min
Runbooks for Critical Integrations: How to Respond to Failures Without Improvising
Learn how to create a runbook for critical integrations with signals, decisions, owners, and evidence to respond without stopping operations.
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Commerce & Marketplaces7 min
Attribution in affiliate programs: rules, statuses, and evidence before settlement
Design verifiable attribution rules, conversion statuses, and evidence to settle affiliate commissions with fewer disputes.
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