Software and SaaS development
Digital products that solve, scale and evolve.
Insights
Ideas to build and operate better.
Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.
Editorial themes
AI, automation and data
AI systems for real-world processes.
Marketing, ecommerce and marketplaces
Demand, catalogue, partners and conversion.
Communications and customer care
Every conversation in the right channel.
Cloud, infrastructure and operations
Available, observable and ready services.
Latest insights
126 articles
Marketing, ecommerce y marketplaces7 min
Promotions Across Multiple Channels: Clear Rules to Prevent Conflicting Discounts
Define where promotions are managed, how discounts combine, and what to validate before publishing to reduce discrepancies between sales channels.
↗
Inteligencia artificial, automatización y datos6 min
From the Number to Its Source: How to Trace a Business Metric Across Reports and Systems
Learn how to trace a metric from a report back to its sources, rules, and owners, and diagnose why two systems may show different figures.
↗
Desarrollo de software y SaaS7 min
How to Retire Obsolete Feature Flags Without Leaving Hidden Branches in Your Product
Learn how to decide when a feature flag is ready to retire, check its dependencies, remove alternative code paths, and validate the change without losing control of your product.
↗
Desarrollo de software y SaaS6 min
Test Data in Non-Production Environments: How to Choose the Right Approach
Compare synthetic data, anonymized data, and controlled copies to choose representative test data, limit information exposure, and define practical safeguards for each environment.
↗
Comunicaciones y atención al cliente6 min
Communication Channel Fallback: When to Switch Channels Without Duplicating Messages
Design fallback rules that distinguish temporary from permanent errors, respect preferences and permissions, and prevent duplicate messages when switching channels.
↗
Integraciones, APIs y sistemas conectados6 min
Retiring an API Without Breaking Integrations: A Deprecation and Migration Guide
Retiring an API requires understanding its consumers, agreeing on timelines, and validating the migration. This guide explains when to proceed and how to limit risks.
↗
Cloud, infraestructura y operación7 min
Showback or Chargeback in the Cloud: How to Allocate Costs Without Creating the Wrong Incentives
Compare cloud showback and chargeback, decide which costs you can allocate confidently, and plan a gradual transition that avoids disputes and harmful cuts.
↗
Desarrollo de software y SaaS7 min
Exporting Data from a SaaS: Scope, Permissions, and Security Controls
A useful export starts by defining which data leaves the system, who can request it, and how the file is protected. This guide offers practical design criteria.
↗
Operación, observabilidad y mejora continua6 min
How to Hand Over a Digital Project Without Losing Knowledge or Control
A complete handover combines documentation, access, operational practice, and clear responsibilities so the incoming team can maintain and evolve the project.
↗
Marketing, ecommerce y marketplaces7 min
Partial Deliveries: How to Split Shipments Without Losing Control
Learn when to split an order, how to link its shipments, and how to communicate each update clearly without confusing inventory, operations, or customers.
↗
Cloud, infraestructura y operación7 min
How to Test Failover Without Putting Production at Risk: Scope, Signals, and Stop Criteria
Choose the right test level, limit the scope, and agree on stop signals before you begin. This guide explains how to verify service recovery without unnecessary production changes.
↗
Inteligencia artificial, automatización y datos6 min
Rules or Artificial Intelligence: How to Choose the Right Method for Each Step of an Automation
Learn which tasks are best handled by rules, which may benefit from AI, and when to combine them based on data clarity, the cost of errors, and exception handling.
↗