Software and SaaS development
Digital products that solve, scale and evolve.
Insights
Ideas to build and operate better.
Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.
Editorial themes
AI, automation and data
AI systems for real-world processes.
Marketing, ecommerce and marketplaces
Demand, catalogue, partners and conversion.
Communications and customer care
Every conversation in the right channel.
Cloud, infrastructure and operations
Available, observable and ready services.
Latest insights
31 articles
software-saas7 min
Data Migration Without a Leap of Faith: Validate, Run in Parallel, and Roll Back a System Change
Guide to planning, testing, and validating a data migration between systems, with controlled parallel operation and evidence-based rollback.
↗
Communications Care7 min
Communication preference center: from consent to operational rules
Design a preference center that turns every choice into verifiable rules by channel, purpose, frequency, and sending system.
↗
Comunicaciones y atención al cliente7 min
Chat escalation to agents with context: what to transfer to keep customers from starting over
Design chat escalation to agents that preserves useful context, protects sensitive data, and reduces repetition, waiting times, and reassignments.
↗
Commerce & Marketplaces7 min
Order reconciliation: how to detect and resolve discrepancies between sales, payment, delivery, and customer service
Design an order reconciliation process to compare sales, payment, delivery, and customer service, resolve issues, and prevent discrepancies.
↗
Cloud Operations6 min
How to verify that a backup can recover a service
A guide to designing restoration tests, validating services and data, gathering evidence, and improving operational continuity.
↗
Automatización, datos e IA7 min
Exception queue: automations that stop, explain, and regain control
Design an exception queue to stop, explain, and recover automations with human control, traceability, and safe actions.
↗
software-saas7 min
How to design digital approvals with evidence and traceability without slowing operations
A guide to turning scattered approvals into traceable digital workflows, with proportionate evidence, controlled exceptions, and operational continuity.
↗
Desarrollo de software6 min
Data Contracts: How to Prevent Integrations from Breaking When Systems Change
A guide to defining verifiable data contracts, managing changes, and detecting incompatibilities before they affect integrations.
↗
seosite11 min
HTTP status codes and web positioning
Learn how status codes and changes to them affect your rankings
↗
drupal7 min
How to Migrate from WordPress to Drupal: A Step-by-Step Guide
Learn how to migrate your website to Drupal
↗