Software and SaaS development
Digital products that solve, scale and evolve.
Insights
Ideas to build and operate better.
Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.
Editorial themes
AI, automation and data
AI systems for real-world processes.
Marketing, ecommerce and marketplaces
Demand, catalogue, partners and conversion.
Communications and customer care
Every conversation in the right channel.
Cloud, infrastructure and operations
Available, observable and ready services.
results
31 results
Inteligencia artificial, automatización y datos6 min
Duplicate Customers Across Systems: When to Merge Records and When to Request a Review
Set rules for detecting duplicate customers, deciding which records to merge, and protecting useful data through confidence levels, human review, and traceability.
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Operación, observabilidad y mejora continua7 min
When to Use a Work Queue: Signs, Limits, and Rules for Moving Beyond Email or Chat Case Management
Learn when a shared inbox no longer works and how to design a work queue with priorities, owners, and traceability that supports daily operations.
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Integraciones, APIs y sistemas conectados7 min
Identifiers in integrations: how to decide which ID to share between systems without creating duplicates
A practical framework for choosing, preserving, and reconciling identifiers across CRM, ERP, ecommerce, and custom applications without confusing entities.
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Integraciones, APIs y sistemas conectados7 min
One-Way or Two-Way Integration: How to Choose the Synchronization Direction Without Creating Data Conflicts
Decide which systems should create, read, and update data to choose synchronization that is secure, manageable, and aligned with each process.
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Inteligencia artificial, automatización y datos7 min
Shadow Mode in Automation: How to Validate Decisions Before Affecting Operations or Customers
Shadow mode compares an automated decision with real operations before activation, helping teams identify risks and make evidence-based choices.
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Operación, observabilidad y mejora continua8 min
When a Spreadsheet Stops Being Enough and It’s Time to Move to a System
A spreadsheet can support useful processes for years. This framework helps identify when its flexibility becomes an operational risk.
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Estrategia y evolución de producto digital7 min
How to Define the Scope of a Digital Pilot Without Disrupting Operations
Define users, cases, exceptions, and dependencies to run a representative, safe digital pilot that can guide the next decision.
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Estrategia y evolución de producto digital8 min
How to Decide Whether a Business Need Requires a New Feature, a Process Change, or Training
A practical framework for distinguishing a product gap from a process, data, permissions, user experience, or adoption issue before prioritizing development.
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Operación, observabilidad y mejora continua7 min
How to Decide Whether a Process Needs Full History, an Audit Trail, or Operational Traceability
Learn to distinguish functional history, audit trails, and operational traceability to record the right events, protect data, and provide useful evidence.
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Inteligencia artificial, automatización y datos7 min
How to Decide Which Decisions Should Be Made by a Person and Which Can Be Executed by Automation
A practical framework for assigning autonomy to automations based on impact, reversibility, uncertainty, context, and the ability to correct errors.
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Operación, observabilidad y mejora continua7 min
Error Budgets in Business Processes: How to Decide Which Failures Block, Alert, or Are Fixed Later
Learn how to prioritize errors in digital processes using operational criteria to block, alert, or correct them without unnecessarily slowing the business.
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Integraciones, APIs y sistemas conectados8 min
How to Decide Which Data to Include in an Integration Event
A practical framework for deciding which data travels in an event, which data is retrieved later, and how to avoid dependencies, stale data, and security risks.
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