Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

4 results

Access decision diagram for a B2B application based on the user, resource, action, and context.

Desarrollo de software y SaaS7 min

Roles or Contextual Permissions: Choosing an Authorization Model for a B2B Application

Compare roles and contextual rules to decide who can do what in a B2B application. Identify signs of complexity and plan a safe evolution.

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Team reviewing an exit plan for a SaaS solution, including data, dependencies, and integrations

Estrategia y evolución de producto digital6 min

How to Evaluate the Portability of a SaaS Solution Before You Buy

Learn how to assess whether you can replace a SaaS solution without losing data or disrupting workflows by reviewing exports, dependencies, exit tests, and responsibilities.

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Team reviewing the scope, metrics, and risks of a digital pilot

Estrategia y evolución de producto digital7 min

How to Define the Scope of a Digital Pilot Without Disrupting Operations

Define users, cases, exceptions, and dependencies to run a representative, safe digital pilot that can guide the next decision.

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Diagram of a communication preference center connected to multiple systems

Communications Care7 min

Communication preference center: from consent to operational rules

Design a preference center that turns every choice into verifiable rules by channel, purpose, frequency, and sending system.

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