Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

14 results

Diagram of an automation combining rules to validate data with artificial intelligence to interpret ambiguous information

Inteligencia artificial, automatización y datos6 min

Rules or Artificial Intelligence: How to Choose the Right Method for Each Step of an Automation

Learn which tasks are best handled by rules, which may benefit from AI, and when to combine them based on data clarity, the cost of errors, and exception handling.

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Conceptual diagram comparing a gradual data migration with a transformation applied at read time.

Desarrollo de software y SaaS6 min

Migrate Data or Transform It on Read? How to Choose the Right Approach

Compare persistent migration with read-time transformation based on consistency, performance, and consumers. Use practical criteria to choose an approach and plan a reversible transition.

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Person reviewing a business form on screen, with organized fields and clear options

Operación, observabilidad y mejora continua7 min

How to Design a Business Form That Captures Useful Data Without Creating Friction

Design forms that make the next step easier. Give every field a clear purpose, limit required questions, and test errors, exceptions, and different devices.

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Digital workflow interface showing a background task, its progress statuses, and its result

Desarrollo de software y SaaS7 min

How to Decide Which Tasks Should Run in the Background and Which Need an Immediate Response

Choosing which tasks to run in the background depends on what users need to do next, the cost of waiting, and how they can check the result later.

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An online store search page inviting users to review their query and remove active filters when no products are found.

Marketing, ecommerce y marketplaces6 min

What to Show When a Search Returns No Results: A Guide to Diagnosing and Guiding Users

An empty search can point to a difficult query or a catalog problem. Learn how to diagnose the cause and offer useful alternatives without sacrificing relevance.

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Team reviewing the scope, metrics, and risks of a digital pilot

Estrategia y evolución de producto digital7 min

How to Define the Scope of a Digital Pilot Without Disrupting Operations

Define users, cases, exceptions, and dependencies to run a representative, safe digital pilot that can guide the next decision.

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Decision diagram for defining when an automation requires human intervention

Inteligencia artificial, automatización y datos7 min

How to Decide Which Decisions Should Be Made by a Person and Which Can Be Executed by Automation

A practical framework for assigning autonomy to automations based on impact, reversibility, uncertainty, context, and the ability to correct errors.

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Diagram of an automation inventory with systems, data, owners, and controls

Automatización y datos7 min

Automation inventory: how to govern connected processes before they become invisible

A practical guide to documenting, reviewing, and retiring automations without losing control of data, decisions, permissions, and exceptions.

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Web form follow-up diagram from receipt to closure

Comunicaciones y atención6 min

From form submission to first contact: how to design a traceable sales follow-up process

Design a web form follow-up process with validation, deduplication, assignment, retries and traceability to reduce missed requests and duplicate contacts.

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