Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

22 results

A date and time being converted between time zones in a digital application

Desarrollo de software y SaaS7 min

How to Manage Time Zones in Applications Without Shifting Dates or Deadlines

Learn to distinguish instants, calendar dates, and local times so you can store, display, and communicate dates consistently across applications and connected systems.

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Isolated test environment for validating an integration before connecting it to production

Integraciones, APIs y sistemas conectados6 min

Integration Sandboxes: When to Use One and How to Keep It Close to Production

An integration sandbox lets you validate connections without affecting live operations. Learn when to use one, what it should reproduce, and how to manage differences from production.

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Product team defining events and properties to measure a digital user journey

Inteligencia artificial, automatización y datos6 min

Product Analytics Without Event Overload: How to Decide Which Actions to Instrument

Learn how to choose product analytics events and properties based on real decisions, reduce noise, and verify that your data is reliable before using it to guide product work.

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Diagram of inventory reservation statuses across ecommerce, payment, ERP, and warehouse

Marketing, ecommerce y marketplaces6 min

Inventory Reservation in Ecommerce: How to Decide When to Commit Availability

Choosing when to reserve inventory prevents overselling and inventory lockups. This framework helps define timing, expiration periods, priorities, and operational controls.

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Team reviewing a dashboard that compares automated decisions with real operational decisions.

Inteligencia artificial, automatización y datos7 min

Shadow Mode in Automation: How to Validate Decisions Before Affecting Operations or Customers

Shadow mode compares an automated decision with real operations before activation, helping teams identify risks and make evidence-based choices.

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Team reviewing the scope, metrics, and risks of a digital pilot

Estrategia y evolución de producto digital7 min

How to Define the Scope of a Digital Pilot Without Disrupting Operations

Define users, cases, exceptions, and dependencies to run a representative, safe digital pilot that can guide the next decision.

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Team reviewing product requests and a decision tree for process, training, and development.

Estrategia y evolución de producto digital8 min

How to Decide Whether a Business Need Requires a New Feature, a Process Change, or Training

A practical framework for distinguishing a product gap from a process, data, permissions, user experience, or adoption issue before prioritizing development.

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