Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

45 results

Team reviewing a dashboard that compares automated decisions with real operational decisions.

Inteligencia artificial, automatización y datos7 min

Shadow Mode in Automation: How to Validate Decisions Before Affecting Operations or Customers

Shadow mode compares an automated decision with real operations before activation, helping teams identify risks and make evidence-based choices.

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Team reviewing a maintenance window plan for a digital service.

Cloud, infraestructura y operación7 min

Maintenance Windows for Digital Services: How to Decide When to Intervene, Who to Notify, and How to Roll Back

Plan digital maintenance using impact, communication, rollback, and validation criteria to reduce technical and operational risks.

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Team reviewing a spreadsheet and a digital operational workflow to decide whether to move to a system.

Operación, observabilidad y mejora continua8 min

When a Spreadsheet Stops Being Enough and It’s Time to Move to a System

A spreadsheet can support useful processes for years. This framework helps identify when its flexibility becomes an operational risk.

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Team reviewing the scope, metrics, and risks of a digital pilot

Estrategia y evolución de producto digital7 min

How to Define the Scope of a Digital Pilot Without Disrupting Operations

Define users, cases, exceptions, and dependencies to run a representative, safe digital pilot that can guide the next decision.

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Team reviewing product requests and a decision tree for process, training, and development.

Estrategia y evolución de producto digital8 min

How to Decide Whether a Business Need Requires a New Feature, a Process Change, or Training

A practical framework for distinguishing a product gap from a process, data, permissions, user experience, or adoption issue before prioritizing development.

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Diagram of a digital process separating functional history, auditing, and operational traceability.

Operación, observabilidad y mejora continua7 min

How to Decide Whether a Process Needs Full History, an Audit Trail, or Operational Traceability

Learn to distinguish functional history, audit trails, and operational traceability to record the right events, protect data, and provide useful evidence.

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Shared state diagram connecting multiple systems in a request process.

Integraciones, APIs y sistemas conectados7 min

Shared Process States: How to Avoid Different Interpretations Across Systems

A shared state model prevents discrepancies between applications, clarifies ownership, and helps detect stalled processes before they affect customers.

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Decision diagram for defining when an automation requires human intervention

Inteligencia artificial, automatización y datos7 min

How to Decide Which Decisions Should Be Made by a Person and Which Can Be Executed by Automation

A practical framework for assigning autonomy to automations based on impact, reversibility, uncertainty, context, and the ability to correct errors.

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Decision diagram for classifying errors in a digital process as blocks, alerts, or deferred corrections.

Operación, observabilidad y mejora continua7 min

Error Budgets in Business Processes: How to Decide Which Failures Block, Alert, or Are Fixed Later

Learn how to prioritize errors in digital processes using operational criteria to block, alert, or correct them without unnecessarily slowing the business.

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