Software and SaaS development
Digital products that solve, scale and evolve.
Insights
Ideas to build and operate better.
Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.
Editorial themes
AI, automation and data
AI systems for real-world processes.
Marketing, ecommerce and marketplaces
Demand, catalogue, partners and conversion.
Communications and customer care
Every conversation in the right channel.
Cloud, infrastructure and operations
Available, observable and ready services.
results
35 results
communications-care7 min
Customer service conversation routing: how to assign each case to the right team without losing context
Design routing rules that prioritize urgency, context, and capacity without increasing transfers or losing key information.
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Comunicaciones y atención6 min
From form submission to first contact: how to design a traceable sales follow-up process
Design a web form follow-up process with validation, deduplication, assignment, retries and traceability to reduce missed requests and duplicate contacts.
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Software y SaaS6 min
Load testing based on real user journeys: find the limit before users do
Design web application load tests with real user journeys, verifiable thresholds, and useful evidence to make decisions before a usage spike.
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Cloud Operations7 min
Runbooks for Critical Integrations: How to Respond to Failures Without Improvising
Learn how to create a runbook for critical integrations with signals, decisions, owners, and evidence to respond without stopping operations.
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software-saas7 min
Data Migration Without a Leap of Faith: Validate, Run in Parallel, and Roll Back a System Change
Guide to planning, testing, and validating a data migration between systems, with controlled parallel operation and evidence-based rollback.
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Communications Care7 min
Communication preference center: from consent to operational rules
Design a preference center that turns every choice into verifiable rules by channel, purpose, frequency, and sending system.
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Comunicaciones y atención al cliente7 min
Chat escalation to agents with context: what to transfer to keep customers from starting over
Design chat escalation to agents that preserves useful context, protects sensitive data, and reduces repetition, waiting times, and reassignments.
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Commerce & Marketplaces7 min
Order reconciliation: how to detect and resolve discrepancies between sales, payment, delivery, and customer service
Design an order reconciliation process to compare sales, payment, delivery, and customer service, resolve issues, and prevent discrepancies.
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Cloud Operations6 min
How to verify that a backup can recover a service
A guide to designing restoration tests, validating services and data, gathering evidence, and improving operational continuity.
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Automatización, datos e IA7 min
Exception queue: automations that stop, explain, and regain control
Design an exception queue to stop, explain, and recover automations with human control, traceability, and safe actions.
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software-saas7 min
How to design digital approvals with evidence and traceability without slowing operations
A guide to turning scattered approvals into traceable digital workflows, with proportionate evidence, controlled exceptions, and operational continuity.
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