Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

18 results

Operations team classifying incidents to choose between a quick fix, a permanent solution, or a process change

Operación, observabilidad y mejora continua6 min

Recurring Incidents: How to Choose Between a Quick Fix, a Permanent Solution, or a Process Change

A practical framework for deciding whether to fix an individual incident, eliminate its root cause, or redesign the process based on frequency, impact, and risk.

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Product team defining events and properties to measure a digital user journey

Inteligencia artificial, automatización y datos6 min

Product Analytics Without Event Overload: How to Decide Which Actions to Instrument

Learn how to choose product analytics events and properties based on real decisions, reduce noise, and verify that your data is reliable before using it to guide product work.

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Comparison of data isolation models for SaaS customers: a shared database, separate schemas, and dedicated databases.

Desarrollo de software y SaaS6 min

Shared or Separate Database per Customer: How to Choose Data Isolation for a SaaS

Compare shared databases, separate schemas, and dedicated databases to choose the data isolation model that fits your SaaS risks, customers, and team.

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Team reviewing a dashboard that compares automated decisions with real operational decisions.

Inteligencia artificial, automatización y datos7 min

Shadow Mode in Automation: How to Validate Decisions Before Affecting Operations or Customers

Shadow mode compares an automated decision with real operations before activation, helping teams identify risks and make evidence-based choices.

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Team reviewing a maintenance window plan for a digital service.

Cloud, infraestructura y operación7 min

Maintenance Windows for Digital Services: How to Decide When to Intervene, Who to Notify, and How to Roll Back

Plan digital maintenance using impact, communication, rollback, and validation criteria to reduce technical and operational risks.

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Team reviewing the scope, metrics, and risks of a digital pilot

Estrategia y evolución de producto digital7 min

How to Define the Scope of a Digital Pilot Without Disrupting Operations

Define users, cases, exceptions, and dependencies to run a representative, safe digital pilot that can guide the next decision.

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Shared state diagram connecting multiple systems in a request process.

Integraciones, APIs y sistemas conectados7 min

Shared Process States: How to Avoid Different Interpretations Across Systems

A shared state model prevents discrepancies between applications, clarifies ownership, and helps detect stalled processes before they affect customers.

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Decision diagram for classifying errors in a digital process as blocks, alerts, or deferred corrections.

Operación, observabilidad y mejora continua7 min

Error Budgets in Business Processes: How to Decide Which Failures Block, Alert, or Are Fixed Later

Learn how to prioritize errors in digital processes using operational criteria to block, alert, or correct them without unnecessarily slowing the business.

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Conceptual diagram of an integration event with included data, references, and connected systems.

Integraciones, APIs y sistemas conectados8 min

How to Decide Which Data to Include in an Integration Event

A practical framework for deciding which data travels in an event, which data is retrieved later, and how to avoid dependencies, stale data, and security risks.

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