Insights

Ideas to build and operate better.

Guides, analysis and lessons on product, artificial intelligence, growth, communications and cloud.

Editorial themes

Software and SaaS development

Digital products that solve, scale and evolve.

AI, automation and data

AI systems for real-world processes.

Marketing, ecommerce and marketplaces

Demand, catalogue, partners and conversion.

Communications and customer care

Every conversation in the right channel.

Cloud, infrastructure and operations

Available, observable and ready services.

results

7 results

Diagram of a digital process separating functional history, auditing, and operational traceability.

Operación, observabilidad y mejora continua7 min

How to Decide Whether a Process Needs Full History, an Audit Trail, or Operational Traceability

Learn to distinguish functional history, audit trails, and operational traceability to record the right events, protect data, and provide useful evidence.

↗

Decision diagram for defining when an automation requires human intervention

Inteligencia artificial, automatización y datos7 min

How to Decide Which Decisions Should Be Made by a Person and Which Can Be Executed by Automation

A practical framework for assigning autonomy to automations based on impact, reversibility, uncertainty, context, and the ability to correct errors.

↗

Team reviewing manual exceptions and product rules in a digital operational workflow.

Estrategia y evolución de producto digital8 min

When to Keep a Manual Exception and When to Turn It Into a Product Rule

Learn how to decide whether an exception should remain in operations, become a configurable rule, or evolve into a stable product capability.

↗

Team reviewing a matrix to decide whether to retire a digital product feature

Estrategia y evolución de producto digital8 min

How to Decide Whether to Retire a Feature Without Harming Users or Operations

A practical framework for deciding whether to keep, redesign, restrict, or retire a digital feature using evidence, risk controls, and reversibility.

↗

Diagram of a manual process assessed before automation

Automatización, IA y datos7 min

When a Manual Task Is Ready to Be Automated

Learn how to check whether a process has sufficient rules, data, and controls before connecting systems and automating a manual task.

↗

Diagram of attribution rules and conversion statuses in an affiliate program

Commerce & Marketplaces7 min

Attribution in affiliate programs: rules, statuses, and evidence before settlement

Design verifiable attribution rules, conversion statuses, and evidence to settle affiliate commissions with fewer disputes.

↗

Conceptual diagram of an exception queue in an automation with human review

Automatización, datos e IA7 min

Exception queue: automations that stop, explain, and regain control

Design an exception queue to stop, explain, and recover automations with human control, traceability, and safe actions.

↗